Social media will be used to help promote the Port's redevelopment. Source: adelaidenow
THE State Government will launch an aggressive social media campaign - using Twitter, Facebook and Instagram - in a bid to spread word about the redevelopment of Port Adelaide.
Renewal SA, the government agency responsible for plans to overhaul the Port's town centre and waterfront, has called for tenders for a 12-month contract to promote the area via social media websites.
Tender documents say the project will target ``cosmopolitans and urbanites'' - worldly and sophisticated city-dwellers who are media savvy and affluent consumers aged between 17 and 44.
The successful bidder will use social networking sites Facebook and Twitter and photo sharing site Instagram to promote government, business, council and community projects.
Renewal SA chief executive Fred Hansen said Twitter and Facebook would also be used to publicise events and community activities, as well as helping local traders to promote their businesses.
He said social media was ``a valuable two-way communication tool that will allow us to listen and respond to community feedback''.
The contract is expected to be worth between $20,000 and $30,000.
The successful bidder will upload content about local arts and community groups, business offers and formal and guerrilla events - such as the yarn bombing project started by Lipson St traders last year.
They will Tweet two to three times a day, post on Facebook at least three times a week and use Instagram at least once a week.
A successful contractor will likely be chosen this month, and the campaign launched in April.
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