Tassie hits back at map omission

A story from today's Hobart Mercury (sister paper of The Adelaide Advertiser) mocking SA's new logo, which leaves Tasmania off the map of Australia. Source: adelaidenow

TASMANIANS have gone on the attack in response to their state's omission from the new South Australian logo.

The logo was unveiled amid much fanfare on Wednesday night and had the whole of SA talking. The unveiling also prompted a torrent of comments on digital and social media.

On page three of today's Hobart Mercury is a story headlined "Hey, South Oz, we are here", with an arrow pointing to the Apple Isle.

Brand Tasmania executive director Robert Heazlewood said it was no surprise.

"I reckon they were frightened to draw attention to a place like Tasmania that really is a unique brand and stands apart from all others in Australia," he said.

Tourism Industry Council Tasmania chief executive Luke Martin said Tasmania was "the hot destination in Australia".

"They've always been renowned for their food and wine but we're leaving them for dead in those areas now," he said.

"Ironically the Tasmanian snub will probably generate more national media (interest) than the pretty ordinary-looking logo in the first place," he said.

Meanwhile, social media users have been scathing of the new $1.3 million logo, demanding to know what has happened to Tasmania."Outraged! And where is Tasmania?" said one Facebook user.

Another wrote: "No Tassie, inexcusable, how bloody insulting."

"Has to be withdrawn now, before any more embarrassment and wasted money."

Facebook pages have also been dedicated to the new brand, with names like "The ugly South Aussie logo" and "The new South Australia logo sucks".

Premier Lara Giddings said it was "disappointing" Tasmania had been left off the map and had raised the issue with SA Premier Jay Wetherill.

"Tasmania shares a good relationship with South Australia and I am willing to overlook this speed hump in the friendship," she said.

"It is far more important that we present a united front against the much bigger threat posed by Liberal states such as Western Australia that want to steal our share of the GST."

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